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Williams & Case Insurance

Williams & Case Insurance wanted to modernize their logo, which had remained unchanged since the firm opened in 1946. The logo was a digital version of the sign that had hung outside of the original Williams and Case building.

​In an effort to preserve the history of the firm, the shape of the sign and the "W" and "C" were carried over from the original logo and arranged to form a badge icon. A type pairing was added to the logo for readability and clarity.

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